We worked hard to bring out the tone and essence of the song through staging and performance, which was immensely satisfying. This video in particular was a great opportunity - as the first video for the band, Ian and I got to craft and create their visual identity from scratch.

That meant really paying attention to the personalities of the musicians - who they are, how they are when performing, every bit of their persona - and translating it onto screen. Every band is absolutely unique and we make sure every performance video shows off those unique traits. In this case, that meant grit, energy, and more colour than you might expect. Also strobe lights. Man do Kid Amelia love strobe lights.